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The Marketing Auditorium St. Gallen AG consists of a core team of trainers and consultants who dedicatedly steer customer projects from conception to implementation towards achievement of set goals. Research findings and training methodology of the University of St.Gallen form the conceptual foundation for our seminars and consulting projects. The cooperation with the executive education and research section of the Institute for Marketing at the University of St.Gallen (IfM-HSG) and the longstanding close partnership with companies have led to an extensive circle of in-field experts, management-trainers and renowned university lecturers. Thanks to the combination of practical and academic specialist knowledge, we are able to convey and communicate current marketing, sales and management concepts in a structured and customer-specific manner.